Best time to post on Pinterest (and why it matters less)
Pins keep getting found for months, so timing matters less on Pinterest than elsewhere. Here is which days tend to work best and how to find your own best time.
By PostVIA Team
Short answer: Pinterest works more like a search engine than a feed, so a Pin can keep getting found for months after you publish it. Timing matters less than on Instagram or X. When it does matter, weekends tend to work best: Social Champ's Pinterest guide ranks Saturday and Sunday first, with Wednesday last. Consistency — pinning regularly — matters more than the exact hour.
Why timing matters less on Pinterest
On most networks a post gets most of its views in the first hours. On Pinterest, people search for ideas — recipes, outfits, home projects — and the Pins that match their search show up whenever they look. Good keywords in the title and description, a clear image and a useful link decide how long a Pin keeps working.
So the goal is simple: publish at a time when people are planning, and keep publishing regularly.
Best days to post on Pinterest
According to Social Champ's Pinterest guide, the days rank roughly like this:
- Saturday — people have time to browse and plan projects.
- Sunday — planning for the week ahead.
- Friday
- Tuesday
- Monday
- Thursday
- Wednesday
The same guide notes that video Pins tend to do best in the evening. Treat all of this as a starting point: your niche changes the picture. Holiday and seasonal content, for example, should go out weeks before the event, because people plan ahead on Pinterest.
How to find the best time for your Pins
- Switch to a Pinterest business account to get analytics.
- In Analytics, check which Pins bring the most impressions, saves and outbound clicks, and when they were published.
- Test weekend mornings and weekday evenings for two to four weeks.
- Look at saves and clicks over a longer period than on other networks — a Pin can grow slowly.
- Keep a steady rhythm, for example a few Pins every day instead of many at once.
Pin regularly with PostVIA
Consistency is easier when Pins are scheduled ahead:
- in PostVIA, add one image or one video per Pin, write the title and description, and choose the date and time;
- spread a batch of Pins across the week in the calendar instead of publishing them all at once;
- publish the same visual to Instagram and Facebook in the same step.
FAQ
What is the best time to post on Pinterest today?
If it is a weekend, post in the morning or evening when people browse. On weekdays, the evening is a good start. Your Pinterest analytics will show what works for your audience.
How often should I post on Pinterest?
Regular pinning beats occasional bursts. A few fresh Pins a day or several a week is a common rhythm — choose one you can keep.
How long does it take for a Pin to get views?
Often longer than on other networks. A Pin may pick up impressions for weeks or months as Pinterest matches it to searches.
Source for the day ranking: Social Champ, "Best time to post on Pinterest". [Read the guide](https://www.socialchamp.com/blog/best-time-to-post-on-pinterest/).
Before you schedule, check your caption with the free Pinterest character counter, and see how PostVIA publishes to Pinterest.
Want to keep a steady Pinterest schedule without daily effort? Try PostVIA free for 7 days.
