Best time to post on TikTok: every day of the week
The best times to post on TikTok for each day of the week according to a study of 7.1 million posts, and how to find and test the right times for your own account.
By PostVIA Team
Short answer: according to Buffer's study of 7.1 million TikTok posts (published September 2026), the single best slot of the week is Sunday at 9 a.m., and Saturday is the strongest day overall. But these are averages across many accounts. Your own followers decide your best time, so use the study as a starting point and test it on your account.
Best time to post on TikTok by day
These are the top slots Buffer's study reported for each day. Treat them as the local time of your audience, not your own.
- Monday: 1 p.m., then 11 a.m. and 8 a.m. Monday is one of the stronger days.
- Tuesday: 6 a.m., with 10 p.m. and 7 a.m. close behind.
- Wednesday: 10 p.m. is the top slot.
- Thursday: 1 p.m., followed by 10 p.m. and 6 a.m.
- Friday: 6 p.m. is the top slot.
- Saturday: 5 p.m., then 4 p.m. and 3 p.m. — the afternoon and early evening work best.
- Sunday: 9 a.m., the single best time of the whole week.
Best day of the week to post on TikTok
In the same study, Saturday performed best, followed by Monday and Sunday. If you post only a few times a week, start with those days.
Why your best time can be different
- Time zones. If most of your followers live in Europe, a 9 a.m. slot for a US audience is the middle of their afternoon.
- Your audience's routine. Students, office workers and parents open TikTok at different times.
- Your content. Entertainment often does well in the evening, practical tips in the morning or at lunch.
- The algorithm. TikTok shows videos for days after posting, so timing mainly helps a video get its first views. A strong hook still matters more than the minute you post.
How to find your own best time on TikTok
- Switch to a Business or Creator account if you have not yet — analytics are available there.
- Open TikTok Studio and go to the analytics for your followers.
- Look at the follower activity by hour and by day.
- Pick two or three of the busiest hours and post a little before each peak.
- Keep the same slots for two to four weeks and compare views, watch time and shares after 48 hours.
- Keep the slots that win and replace the rest.
Post at the best time without being online
The best slot is often early on a Sunday or late on a weekday — rarely when you are free. Scheduling solves that:
- in PostVIA, create the post with your video, write a TikTok caption and pick the date and time in your time zone;
- for a series, use Bulk Video Scheduling: upload up to 50 videos and choose a start time and an interval, such as daily at 1 p.m.;
- move posts in the calendar while you test different slots.
FAQ
What is the best time to post on TikTok today?
Check today's slot in the list above, then compare it with the busiest hours in your TikTok analytics. If they differ, trust your analytics.
What is the worst time to post on TikTok?
Slots when your followers are asleep or busy usually perform worst. Your follower activity chart shows these quiet hours clearly.
How often should I post on TikTok?
Post as often as you can keep up with good videos. Many creators aim for one video a day or several a week; consistency matters more than the exact number.
Does posting time matter on TikTok?
Yes, but less than the video itself. Good timing helps a video collect its first views; the content decides how far it spreads.
Study data: Buffer, "Best time to post on TikTok", published September 14, 2026, based on 7.1 million posts. [Read the study](https://buffer.com/resources/best-time-to-post-on-tiktok/).
Before you schedule, check your caption with the free TikTok character counter, and see how PostVIA publishes to TikTok.
Want to post at your best times automatically? Try PostVIA free for 7 days.
